eCommerce Sites

Online stores (or eCommerce Sites) provide businesses or individuals an affordable conduit to produce more revenue. As a matter of fact, some ecommerce sites are the ONLY means of producing revenue for a company. They have no storefront or "brick and mortar" location, no salespeople, no rent (other than monthly hosting), etc. They recognize that their market area isn't a neighborhood, city or state - it's much, much larger. These innovative individuals have taken advantage of the accessibility the public has to the web.

If one were to compare the revenue/expense ratios of an online store to that of a successful brick and mortar retail location, the resulting numbers would be staggering - the website would come out far ahead every time.

The reason for this is that the site can be viewed as a combination of a salesperson, a storefront and a form of advertising.

A Saleperson Who Never Sleeps

A quality site that convinces a visitor to make a purchase never tires of providing the features and benefits of a product. It's always available, ready to serve. It never asks for an extended vacation or a pay increase. It needs no health insurance coverage. It doesn't get frustrated when the customer can't decide between the blue one or the red one.

To Lease or Purchase, that is the Question

The construction of a great ecommerce site only takes weeks as opposed to months with a store's retail or wholesale location. You don't have to find a reputable real estate agent, architect or general contractor. You don't have to hire out for traffic counts for a particular road or highway. You don't have to purchase land or find a great place to rent.

Current contruction prices in our area are about $100-$120 per square foot. To build a 4,000 sq. ft. building would be $400,000-$480,000. Retail space for lease in the Charlotte, NC region can cost between $14 and $30 per square foot depending on location. That's an annual expense of $56,000 to $120,000 for the same 4,000 square foot location - and this all takes place before the sale of your first widget. Our ecommerce solutions can be built more quickly and turn a profit faster - all at a fraction of the cost.

68 Designs provides assistance in all phases of the eCommerce site setup process - and we're there when you need advice or assistance once the site is producing revenue. We often wonder what reaction a business owner would get if he or she were to call their general contractor and ask the best method of increasing traffic to their retail location!

The Focus of your Advertising Budget

Television and Radio advertisements only last 30 seconds. Newspaper and billboard space expire. A site visitor can stay on your site as long as they wish. We believe that your website should be the target to which all other forms of advertisements aim. A memorable site address can be included in tv and radio ads, billboards and brochures. It takes up so little space that it can easily be added to business cards and letterheads.

Also, no other type of advertising has the ability to actually produce a sale. Their goal is to get the prospect in the store and leave it up to the staff to make the sale. An ecommerce site is different. You can - of course - invite the person to visit your store but if a site visitor sees something you have available on your site, they can make the purchase at that moment. There's no need for them to make a note of your location, store hours or telephone number. It's all right in front of them available for purchase.

Please fill in our contact page and take your first step towards the exciting world of ecommerce!